Dear Friends

May I start by thanking everyone who has made this EMMA Awards ceremony, which promotes a positive image within our diverse ethnic community, a living reality. 

 I would also like to especially thank the sponsors, patrons and judges, the host presenters Felix Dexter and Mina Anwar, the many guest presenters and the celebrity performers who have extended their support by performing.  This event owes a special gratitude to Sir G.K. Noon and Shami Ahmed for their recent support and encouragement, as well as the Carlton TV team.

The team behind the scenes that have undertaken the hard work, which ultimately symbolises the true nature of this event, are: Ashraf Mohammed, Suzanne Joseph, Farida Cooper, Pat Younge, Parminder Vir, Paul Day, Paul Baybrooke, Lady Thomas and the Hearsay Communications team.  I could mention many more names that have contributed towards this event, please forgive me if your name has not been mentioned, for EMMA 1999.

The ever powerful British media industry has not always recognised the positive images of this truly unique ethnic multicultural community, this diversity makes many of us feel extremely proud to  be British, within a country that has a great economic and cultural history.

The cultural richness that presently exists in our country has further enhanced its global image as the centre for global trade, cultural exchange, multiculturalism via art, music and fashion.  This has all been further enhanced by the dynamic fusion of the EMMA finalist, who all represent our UK global ambitions, within such a competitive and powerful media industry which touches all our lives.  We hope that the awards will inspire the younger generation, to become more active in this exciting and dynamic industry, whilst recognising the talent that already exists.

The Lifetime Achievement Award bestowed upon Muhammad Ali, by the distinguished EMMA patrons and judges, only helps to highlight the global respect and understanding.  The Lawrence family have helped to inspire us all through their strength and sense of justice for a member of the family who only died because of the colour of his skin.  EMMA was formed to celebrate professionalism within our diverse ethnic community with a sense of cultural/social belonging within present day Britain.

With this in mind, I would like to thank all the finalists for their excellent pieces of work, which allows us all to celebrate their professional endeavours at the EMMA Awards, within the Dorchester Hotel.

Bobby Syed

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